AI is shaping the future of marketing.
Join us as we explore Jessica Valis’ top 3 AI tools for marketing, dissecting their advantages and drawbacks.
Alongside co-host Monique Jenkins, they engage in a thought-provoking discussion around the ethical considerations tied to AI use and its impact on authentic brand voices. From the practical benefits to the philosophical concerns, Jessica and Monique offer an illuminating perspective on harnessing AI for marketing.
Whether you’re an industry veteran or a budding entrepreneur, this episode is your gateway to understanding the intricate relationship between AI, marketing, and the art of staying true to your brand’s identity.
Recommended AI:
Q&A
Q: What is AI?
A: AI stands for artificial intelligence, and they are essentially chatbots that generate content for you.
Q: What are the top 3 AI tools discussed?
A: The top 3 AI tools discussed are ChatGPT, Quillbot, and Taplio.
Q: What does ChatGPT do?
A: ChatGPT is a chat bot that produces content based on the prompts you feed it, using the endless database of information it has been fed over the years.
Q: How does Jessica use ChatGPT for her business?
A: Jessica uses ChatGPT to rewrite old blog posts by giving it prompts to update the posts for certain audiences and include specifics like links and keywords.
Q: What does Quillbot do?
A: Quillbot helps refine your writing by rephrasing things in different tones and voices while keeping your original words.
Q: What does Taplio do?
A: Taplio is a social media post generator tailored to your audience and style that provides post inspiration and ideas while making sure you don’t plagiarize.
Q: What role will designers play with the rise of AI?
A: Designers will need to find ways to make AI content their own by personalizing it and inserting their unique voice and stories.
Transcript
Jessica Valis: I’m Jessica Valis, and today we are talking about AI. Originally, when we started this podcast, we were going to start by talking about all the necessities of starting a business like contracts and proposals and finding that first client, which we already did discuss.
Jessica Valis: But AI is so relevant that I don’t think we can afford to ignore it.
Monique Jenkins: Yeah, I went to a conference this weekend called BADDI-CON in New York and a lot of the panel discussions were on AI and how it can solve the problems that we currently experience or how AI can exacerbate the issues that we currently have going on in the world.
Monique Jenkins: So it was really exciting to hear how people are thinking about how AI can contribute to practical applications that we get to use every day.
Jessica Valis: There are many people who have not started using AI. So today I wanted to share my top three AI must haves, what they do and why they use them.
Monique Jenkins: Before we get started, I think that we should define what AI means in the context that we’re using it. Jessica Valis: AI stands for artificial intelligence, and they are essentially chatbots that generate content for you.
Monique Jenkins: I would say that my top three AIs right now are a chat, GPT, Motion, and Quillbot, which I’m not sure per se is actually an AI, but I use it as one and I love that program. But let me not jump the gun on Jessica’s list.
Monique Jenkins: Yeah, we’ll see. Jessica Valis: We can talk about motion. We can add that so we can be like our top four instead of top three. First, we’re going to start with the AI bot that’s kind of started at all, which is chat GPT. For those who aren’t familiar, it is a chat bot.
Jessica Valis: You feed it prompts and it produces content based on those prompts. It knows how to respond because for years, it’s been fed all sorts of information like books, articles, websites from every industry on every topic imaginable.
Jessica Valis: And this endless database of information you can control by giving it prompts and encouraging it on which direction it should take the conversation.
Monique Jenkins: Yeah, I’m obsessed with chat GPT because for one, I’m not really a great writer. I like to use that application to refine my writing so that it feels like it comes together a little bit more than it normally does when it’s just me writing by myself.
Monique Jenkins: Today is my mom’s birthday, so shout out to my mama. But I use chat GPT to rewrite the birthday posts that I was writing to her on Facebook because I take special care in the things that I do for her.
Monique Jenkins: So I was like, okay, this sounds sucky. Let me put it in chat GPT real quick so I can make sure that it all comes together the way that I wanted to. But I will say that it removes a little bit of the personality and discourse that I think that we have with each other.
Monique Jenkins: So I had to take it back out and kind of refine it a bit more to make sure that it was both loving and humorous in the ways that I want to engage with my mother. So I love chat GPT because it just helps me in ways that I don’t think that I normally would.
Monique Jenkins: And I think it forces me to write content that I don’t think that I ever would. So I, conceptually ideas, I have ideas all day about topics that I wanna write, but structuring the time to sit down and actually write articles is a bit hard for me.
Jessica Valis: I started using chat GPT right at its release. It was released on November 30th, but I started using it in December 2022 for a website copy and it’s been an absolute game changer for me. We were driving to Ohio, I say we, my family.
Jessica Valis: We were driving to Ohio to visit my parents. And as I was sitting in the six hour car drive, I was going through my old blog posts, which were poorly written or I just had too much of my voice and not enough information to go behind it.
Jessica Valis: So I was feeding it prompts like rewrite this article for someone who thinks SEO is a scam. They’ve been in the business for a while. They consider themselves tech savvy. Tell them what aspects of SEO are absolutely necessary and what they can do themselves and what they should offload.
Jessica Valis: And then I would add other specifications like include three external links. Make me a catchy title. And then you would sit back and watch the chat bot generate a new version of the article that you told it to write, which is awesome and amazing.
Monique Jenkins: I didn’t know that it could pull external links for like an article or something like that I don’t use it in that way. So that’s super interesting and I’ll have to yeah if you in that way Yeah, if you
Jessica Valis: you go online and just say, you want to steal an idea, you can grab the link, post it in and say, rewrite this article. And it’ll take it. So it’ll take the article based on the link and then rewrite it, which is totally.
Jessica Valis: We’ll talk about the ethics of it in a little bit, but is it plagiarism? Is it inspiration? We’ll figure that out.
Monique Jenkins: You’re designers, there’s no such thing as plagiarism, guys, sorry. Yeah, so back to chat GPT. I use it to help me outline articles that I wanna write like I was saying. So if I have a topic or ideas, I usually take notes in my phone and just write out a list of articles that I think would be important or incredible for other people to read or provide additional context on a subject.
Monique Jenkins: And I usually take that idea and put it into chat GPT. And then I will go through and kind of modify it so that it’s a better representation of like my tone and voice and how I write. So what do you think are some of the pros and cons of using chat GPT?
Jessica Valis: The first pro, I would say, is it saves you time because you don’t have to physically sit down and write that 700 -word article from scratch. Like you were saying, you have a lot of ideas and you just don’t necessarily have time to explore those.
Jessica Valis: But this AI bot has been fed all this information and can take those ideas and craft the perfect article. And the more details you give the bot, the better the article will be. If you’re very generic with your request, then it’s gonna give you a very generic response, which is a con.
Jessica Valis: Because once you get familiar with the program, you can see where it gets very repetitive and robotic. Opening paragraphs for some reason, always start with the same saying. It’ll always start with something similar to, in the rapidly evolving world of marketing, it’s essential too.
Jessica Valis: And I mean, it’s like every single article starts out that way. It’s nobody talks like that. I would never start articles like that. So I always have to read through and edit the articles before publishing. So yes, it’s saving you time from writing the article, but you still have to go back and edit.
Monique Jenkins: Yeah, I think that as AI kind of continues to evolve, that will become a little bit more freeform. It is a very structured approach to like how people write. I don’t like the, it gives you like an intro and a conclusion.
Monique Jenkins: I would never say intro and conclusion. So I don’t put, I usually take those things out of my writing because like that’s not how I engage, even though I understand like structurally people can read in that way.
Monique Jenkins: I just, it’s not my thing. But I also think as it becomes less repetitive and robotic, it will become more dangerous because I think you’ll be, you won’t be able to distinguish between, you know, what an actual person is writing versus what a robot is writing, not that, you know, everyone necessarily cares.
Monique Jenkins: But I think in the context of an educational environment, it would become harder for a professor to understand what a student is doing and how conceptually they understand the ideas versus them putting something together using chat, GPT in order to make it happen.
Monique Jenkins: Yeah, there’s Jessica Valis: There’s schools already trying to put together code of ethics with using the AI. I think something came out a couple of weeks ago that the bot passed the bar exam. So it’s like, where’s the line there?
Jessica Valis: But talking about how it’s repetitive and robotic, another pro, EnCon. A pro is that you can have the content written with SEO in mind and tell it to include certain keywords. So I might tell it to write this article with the keywords, websites for financial advisors, and it will use the appropriate jargon for financial advisors.
Jessica Valis: However, the keywords are forced. You will see websites for financial advisors all through the article, which is called keyword stuffing. And it actually negatively impacts your SEO score. So you think that, oh, I’ve got this keyword in here.
Jessica Valis: The more I use it, the more that Google recognizes me as an authority. But actually, when you’re not using it organically in a conversational tone, Google picks up on that and knows that you’re probably not legit.
Monique Jenkins: That’s interesting. I know less about SEO than anybody else in the entirety of the world. But I do feel like I’ve interacted with content that felt like there were words that were used repetitively and it wasn’t necessary.
Monique Jenkins: I didn’t know that that was done as a result of affecting your SEO, but it just felt weird as a reader to ingest that information or to read through an article with the same word repetitively placed kind of throughout the rest of the content.
Monique Jenkins: Yeah. And each
Jessica Valis: Even before chat GPT, I was using some other services for content writing and I would tell them, these are the keywords. And they just did not fit in naturally with the content. It was just very forced and stuffed.
Jessica Valis: Another pro about using this program is that it’s not just for blog posts, as Monique kind of mentioned, she used it for social media, but you can use this for personal things as well. I’ve been getting really involved with politics on the local level and I will write very heated, unprofessional emails and I’ll just be in the heat of the moment and tell it to rewrite this politically and professionally, emphasize the urgency of the issue without offending anybody.
Jessica Valis: But again, the con is that it gets way too formal and uses phrases that I would personally never use. It doesn’t sound like my voice and I do have to go back and edit again. I also like to use it for LinkedIn.
Jessica Valis: I’ll feed it a prompt and say, rewrite this post five ways, include a list of five bullets, ask a question at the beginning and provide a challenge at the end. And again, it can start to sound repetitive so you definitely wouldn’t schedule these back to back.
Monique Jenkins: Yeah, I really like the idea of using that platform to rewrite heated emails, because I feel like that’s a almost everyday occurrence for everyone, specifically because we have all been online and engaging with each other back and forth in emails.
Monique Jenkins: But I just think that’s hilarious, because there’s this Instagram post that’s going around, and it’s like, how do you say, screw you to your coworkers without saying the word screw you? And then someone tells you the more professional way to say it.
Monique Jenkins: I just say it. For my last email. But exactly. Exactly. I’m like, man, fuck you. Jessica Valis: We have to change the reading on the podcast now. Explicit language.
Monique Jenkins: Sorry, kids. I’m here for a good time, not a long time. Sorry. But I do like the idea of being able to use that as a centering point for your argument without having to be as explicit as I probably would be.
Monique Jenkins: And then that way, hopefully it doesn’t, it means that you don’t have to go back and forth. If you both are using chatGPT to have an argument online, I think that that would be hilarious. And if they gamified it and just allowed two people to go head to head, I would totally sign up to be a part of that, where you could just like, both of the coworkers go and chatGPT.
Monique Jenkins: And they’re like, I hate you. And it says like something kind. And other person’s like, I hate you too. And then it says something else. That would be, that’s what you need.
Jessica Valis: I, so with my politics and everything, there’s a team of people in the community and we’re all working for the November election and I’ll write this heated post and then I send them the original and I’ll be like, but look what AI did.
Jessica Valis: Look at how much better this sounds. Look at how professional it sounds. Like, how can I lose an election when I talk like this? And they’re like, I like the original where you used a curse word. I’m like, no, I can’t do that. Jessica Valis: I can’t do that.
Monique Jenkins: Those are my kind of people. Jessica Valis: This kind of relates to my second favorite tool, which is Quillbot. And Monique, you use this one. So first, tell us who referred you to it. It was me. And how do you use it?
Monique Jenkins: Yeah, Jessica refers me to all of the AI platforms because I don’t know anything about any of them. And just now that I’m using them, I’m starting to get like promotional ads for new ones, but they all seem to correlate back to chat cheaply.
Monique Jenkins: So, you know, it’s all the same. But Quilbot is an online writing platform with a bunch of tools aimed at elevating and perfecting your writing. So unlike chat cheaply, you are not giving it a prompt and it’s giving you a response back to that prompt.
Monique Jenkins: You’re using your own words and it’s helping you to refine the words that you use. And you can do it in a bunch of different tones and voice, whether you want to do it academically or socially or you want to change the fluency of how you are talking.
Monique Jenkins: It does all of that for you. And I really, really love it because it makes me feel, it makes my writing feel a little bit more humanistic and there are elements in there that I, in words in there that I incorporate in my own writing outside of the platform.
Monique Jenkins: So I really, really love it. Jessica Valis: You shared a video with me. I had just told you about Quillbot. You were in a meeting and you did a video selfie where you showed you and you’re all cocky and confident and then you scroll, you move to the screen and you’ve got Quillbot up with the perfect writing.
Jessica Valis: You’ve inserted it into your group chat with your team and they’re like, oh my gosh, Monique, I love the way you phrase this, let’s go with that one. And then you pan back to yourself and smile again and…
Monique Jenkins: You’re so smart. It’s your secret weapon. We hire you sooner. I will say I use Chat GPT a little bit more right now, but I think I want to revert back to using Quillbot, because I do think that it’s a little bit more humanistic.
Monique Jenkins: And I think the user experience designer in me loves that side a little bit more. Although I guess you could use these in tangent with each other in order to come up with the perfect side of both worlds.
Jessica Valis: I generally will start with a concept in chat GPT, take it over to Quillbot, have that, because we talked about the repetitive nature of chat GPT. So I’ll put it into Quillbot, which takes that repetitiveness out of it, makes it feel a little bit more human.
Jessica Valis: And then after that, there’s a third step for me. I put it in Grammarly, and that’s where I really go through line by line, and Grammarly will highlight everything that you need to rephrase this whole thing.
Jessica Valis: Like you could shorten this and make it say this, or nobody talks like this, and then you can have it give you a score based on how professional or formal. So I do three steps, and I think the articles sound a lot more professional, but they also retain my voice when I do them.
Jessica Valis: And I would rather, I guess I would rather have AI write my material for me instead of me doing research, and then having to go back and do a million rewrites, because that’s the perfectionist in me.
Jessica Valis: So this kind of does help me to offload a little bit.
Monique Jenkins: I need to think about Grammarly as like an AI tool and platform, but I use Grammarly like it’s nobody’s business. Let me tell you something. I have the grammar of a first grader kindergarten. I’m gonna give myself a kinder.
Monique Jenkins: I got the grammar of a kindergarten. I just don’t do it y ‘all. I don’t I’m not a part of it. It’s not correct. And that’s sad to say because I think my kindergarten teacher would be very disappointed.
Jessica Valis: This year, remember you? Oh, Monique, look at how you turned out.
Monique Jenkins: Probably she probably did because my sister was a nightmare after so I was a good kid.
Jessica Valis: I was gonna say, the other thing about Quillbot is that, and Grammarly, is that you can, what are they, make like Chrome applications or extensions? And so when I’m inserting client content into a website, it’ll actually flag when the client provided content has spelling errors, and then I send it back to them, or I just correct it without telling them, because it does have both of our names on it.
Jessica Valis: So, yeah. Yeah, it’ll go back and be like, is this what you’re sure you wanna say? So, it’s really nice when you’re typing an email out, you can use it when you’re on a website live, when you’re doing a social media post, it’ll pop up when you want it to.
Monique Jenkins: I’m sure chat GPT is probably gonna come out with something soon. I think there’s a lot of them
Jessica Valis: But I really just have not there’s so many right now I just have not had the opportunity to go through all of them so I’m just working with what I know right now and You know when somebody recommends something else to me then I guess I’ll go for it My third favorite AI tool right now is Taplio.
Jessica Valis: It’s a social media post generator for LinkedIn and Twitter and the more you interact with this social media platform The more understands your style and who you’re writing for So if I’m I’ve mentioned this so many times financial advisors. That’s my audience. So I interact with advisors on LinkedIn This bot recognizes that and then it gives me suggestions on posts and it’ll Incorporate financial phrases or it’ll talk about those things.
Jessica Valis: So again, I’m not necessarily thinking about all the posts It’s coming up with content before I just click and approve it. Of course, I’m gonna go through an edit But it does look at your trending posts across LinkedIn Well yours and other people’s so if there’s a top post it’ll tell you, you know, this is trending right now Do you want to write something similar? Jessica Valis: You click rewrite and it will not allow you to repost it until you’ve used your own original voice So there’s a level of plagiarism that it does not let you post Which is awesome. It also provides post Inspiration it does use chat GPT, but it allows you to schedule it.
Jessica Valis: So it’s eliminating a step You can queue up your post days weeks months ahead of time You can review industry news and leave your own comments and like I said, it makes sure you’re not plagiarizing anybody else Who has 500 comments because that’s not gonna fly So that’s that’s been my go -to for social media and queuing things up when I don’t have the time to sit down and do it myself
Monique Jenkins: Yeah. But as everyone knows about me, I don’t use social media. I never post. So this is probably not my application, or it is because it could get me into the place where I need to be with social media.
Monique Jenkins: But until they integrate, probably Snapchat and Instagram. I’m out, but it seems interesting and probably could help me do some of the things that I have been avoiding when it comes to social media. I mean,
Jessica Valis: I’m skeptical. I mean, I can sit down with Taplio open for an hour and I could probably have a month’s worth of social media post up if I wanted to. But I’ll be upfront, it’s not cheap. I think a year subscription is about $660, but considering how much I enjoy LinkedIn, how it’s saving me from hiring a social media manager who’s probably using AI at this point, I feel like it’s saving me money and I can still have my hand in it to keep the personalization.
Monique Jenkins: Yeah, I’m not giving them people $660. It is certainly an investment in you. Sorry guys, it’s not my thing. Hit me with a beta test or something and that’s free. I could see how it could help you and eliminate the necessity to hire someone else.
Monique Jenkins: But I just, yeah again, social media and not my thing. Sorry y ‘all. Jessica Valis: All right, Monique, as you’ve been online, reading articles and stories, have you been able to distinguish if something is AI or a person? And does that matter to you?
Monique Jenkins: I don’t think that I’ve been looking for it, but I also don’t think it matters to me I think if I’m reading an article and I’m at least getting the important information that I need I don’t care who wrote it I think that like you were saying earlier it can become a little boilerplate So maybe you don’t get as excited to read some of the things that you normally would read but As long as it gives me the highlights.
Monique Jenkins: I think that I’m good to go I don’t necessarily need an article to be 5 ,000 words if it can happen in 700 words with the use of an AI But I still think that you have to be a subject matter expert in order to properly articulate with the AI platform that you’re using what exactly you’re trying the intent of this article is and what you’re trying to do
Jessica Valis: Yeah, and AI won’t promote you personally. It’s just writing something kind of generic. Anybody could take it. We could have the same article written or one article written. I could apply it on my website. Jessica Valis: You could apply it on yours. And nobody would be able to distinguish whose voice it is. So you have to find ways to make it your own and to personalize it. I like to do this on my blog post by linking to my own work, setting examples, things that I find online, things that AI is not going to capture.
Jessica Valis: And then again, another opportunity to insert my own voice. I think you’ll see a lot of these informational posts online and notice that there isn’t a personal story or funny comments in there. And therefore you know someone is overusing the system and it isn’t genuine. And I think especially when you’re on places like LinkedIn and it’s a longer form article, that’s all they post, it’s just too much and you know it’s not them.
Monique Jenkins: Yeah. What do you think the AI is super captivating, but what do you think the role that designers will play in the future? So like if clients are able to clearly articulate what they want, their desires through AI, it raises the question that, what role do designers play in the future?
Monique Jenkins: Because after all, a significant part of our work and the design process is about understanding and discerning what a client wants, what they need, and what they can do without, regardless of what they think.
Monique Jenkins: So you think AI could potentially refine these skills to the point where it would become more proficient than a designer?
Jessica Valis: It’s every futuristic, apocalyptic scene out there. Machines taking over the roles of humans and making us obsolete and move underground. And then we’ve got to plug into the matrix. No, seriously, I’ve seen a lot of photo AI out there and they have, the reason, the way you can tell is that the hands are always botched.
Jessica Valis: There’s always a good indication hands aren’t placed naturally. There’s an extra finger. The skin is way too smooth on like somebody’s face. And I’m sure these features will change over time, but I also think down the long run, it’ll help eliminate repetitive stock photography.
Jessica Valis: I’ve used an image of a woman conducting a business meeting and then a month later, I see it on a billboard with the same woman in the same pose and a woman being used on social media and on websites.
Jessica Valis: It’s the same person from the aame Stock Library and I think AI will be able to create something unique. And I think it’ll also fill in on photography that we’re missing. I have an investment client that works with people in their 50s and 60s, but do you know how hard it is to find a married couple in their 60s where the woman does not have gray hair?
Jessica Valis: It’s like the world and AI or people, photographers, they like to pretend that women don’t dye their hair. You say 50s, 60s, they automatically jump to grandma, but let me tell you, my kids’ grandmas both dye their hair. So stop generating these older women or gray hairs. I think that kind of falls into a stereotype a little bit and I think with the direction of AI, we’ll be able to get the photos and content we want without having to have an expensive photo shoot or something.
Monique Jenkins: Yeah, that’s super interesting. I didn’t think about it like that. I have mixed feelings though. One is I think if we can generate amazing photography through AI, it removes the necessity to be inclusive of people.
Monique Jenkins: Because like instead of hiring someone who is an older grandma, I could say, hey, take this picture of this woman, show it to me in 50 different contexts, and I don’t have to pay that person. I’m just using that AI to generate things in the way that I want it to.
Monique Jenkins: I think it’s super cool in the aspect that we all don’t have to use the same type of imagery across a multitude of platforms in order to articulate this idea in wildly different contexts. But I also think that it could potentially be a space where we don’t give an opportunity for photographers to get the rise that they need to because they’re actually taking the photography or for people who are underrepresented by age or race or whatever the case is to have their imagery out there in a way where they are accurately being paid for their work.
Monique Jenkins: And I think that’s maybe one of the potential downfalls of where AI is gonna go. Jessica Valis: with all this talk of bad AI, and how it can make our jobs better or worse, be aware of a lot of paid AI out there. I tried one program last week that was supposed to naturally incorporate my SEO keywords into blog posts.
Jessica Valis: I bought credits and found out that it used chat GPT. And then the articles I got back were horrible. Like when I got them back, it was like I could have just provided these prompts to chat GPT without paying $50 for eight articles when this promise to make things easier.
Jessica Valis: Essentially, I gave it eight keywords, and instead of incorporating these keywords into one article or eight articles, it wrote one article per keyword and then didn’t even incorporate my niche or anything else. It was just very generic and I was really disappointed. I don’t think I can get a refund, but whatever, you try, you live and you learn.
Monique Jenkins: For me, I think my main concern with AI is it isn’t necessarily centered around the production, but rather who’s behind the creation. When people are of color are excluded from coding and testing and implementation.
Monique Jenkins: I think the result of technology often fails to be representative of all voices and it tends to perpetuate a single narrative, which is what can seriously undermine AI for me. When I think about that AI that has happened already, I think about Tesla and their vehicles having the potential to hit people who are of darker complexions because they don’t have any engineers on their team who they tested with.
Monique Jenkins: So insufficient testing, same thing with soap dispensers or paper towel dispensers. Like they fail to detect the darker pigmentation on my hands as that of my white counterparts. And I think that that is gonna become dangerous because we already know that there aren’t as many minority coders out there who are contributing to code around this type of technology.
Monique Jenkins: And I think that this will continue to be dangerous. So I have some mixed feelings about AI. It does have the potential to be transformative and I see that, but without proper consideration for inclusivity and diverse perspectives, I think it will also exacerbate racial issues that we already have in the United States.
Monique Jenkins: So there needs to be a balancing act. I don’t know where that balancing act kind of comes in or like how we deal with those things. But one of the themes that I heard at the conference that I went to on Friday was mainly around this idea that because we don’t have as many African -American or minority in general, because minority doesn’t just mean African -American, because we don’t have as many minority contributors to this space, it means that the applications that are being built don’t have our best interests at heart.
Monique Jenkins: And that means, we’re gonna be facing more issues when it comes to AI and how we are being represented in those spaces.
Jessica Valis: When I was in college, I took this course called Intercultural Communication, and it was all about examining things from a different perspective. So one of the examples was like back in maybe it was like the early 2000s, McDonald’s did this, flags around the world, and they put, what was it like, Saudi Arabia’s flag on there and it’s got, you know, a religious word in there and therefore you could not throw out the cup.
Jessica Valis: Like if you were Islamic because it had that religious word incorporated into it. And then I had this one client, she was a photographer, and she just found this stock frame that she wanted to use and it was a picture of a really pretty room, and there was a very decorative frame, and I looked at it and I said, do you know what this frame says?
Jessica Valis: Because I think it might be Arabic, and I can’t, I don’t know what it says. And she’s like, well, I just thought it looked really pretty. And I don’t, but I don’t know what it says. And I was like, well, I don’t feel comfortable posting this.
Jessica Valis: Can you go find a different stock mockup image? And she did. But I think regardless of AI, you still have to be culturally aware and sensitive. And when something doesn’t feel right, it might not be right, or to get second opinions from people who are not of your ethnicity or demographic.
Monique Jenkins: Yeah, I think that’s true. But I think that because we so often see that that doesn’t happen or is not being done in bigger companies, because like Tesla, Tesla is a huge freaking company. Like not one person thought to themselves like, hey, you know, we don’t have anyone on our team that is of color.
Monique Jenkins: So like, I don’t know, the janitor that you have apparently coming around to like sweep up after people like you never thought it was a good idea to test it. So I don’t necessarily really think that the problem is always like, you know, that we’re not being culturally sensitive is that like the thought isn’t even happening in those spaces.
Monique Jenkins: And it is not and it doesn’t have a direct effect on those groups. So it doesn’t happen in general.
Jessica Valis: I think at the end of the day, it’s all about inclusivity and getting people on your team and not only educating your team, but educating AI. And when you get called out on something, you need to own it, educate yourself and fix it, just like Lizzo does.
Jessica Valis: So why don’t you tell us about motion? You talked about at the beginning. Tell me about motion. Oh.
Monique Jenkins: So I’ve only been using Motion for like a week. I legit just got through like the free trial. But Motion is an application that uses, and you can correct me if I’m wrong because you put me on Motion too.
Monique Jenkins: I do not do AI by myself, it’s always just good. It seems to be an application that allows, it allows AI to like manage your schedule for you. So it allows you to like prioritize meeting or add in tasks and it tells you when the best time to like do specific things are.
Monique Jenkins: I will say I’m not too deep in the weeds on Motion at this particular point. I’m gonna give myself a month to get really acclimated and familiar with the application and the process. I already have some quorums with it, but I’m willing to give it a try.
Monique Jenkins: I think that it will help me to take the 5 ,000 things that I have going on in my head and with my daughter and my husband and my family and the job and work and da da da da da da and put it all in one place and have some consensus about like how my day is gonna run, which I certainly need.
Monique Jenkins: So I’m interested in continuing to give it a try, but at this particular junction, I have not used it as much as I normally do. But I will say the reason I got Motion is because I have seven different Gmail calendars that I look at every single day and like coordinate around.
Monique Jenkins: So I’m hoping that this application can help me to better schedule and manage the things that I kind of have going on. Yeah.
Jessica Valis: I was just going to ask you, is it kind of like an executive personal assistant? And I just googled it, and that’s exactly the keyword, is motion, AI executive assistant, and all in one productivity app. So that might be worth investigating. I mean, I only have like three calendars, so I don’t have the same issues as you, but.
Monique Jenkins: I have a problem is what I have. I, you know, I just, I got ladies wanting design and like jobs and clients and like project deadlines and babies and doctor’s appointments and husbands and other appointments and like date nights and mothers and fathers.
Monique Jenkins: It’s just, it’s a lot. I got a lot of stuff going on. So I thought that this would be an effective tool at helping me manage the multitude of things that I have going on in my life, but I don’t know if I’m using the platform properly or if I’ve invested enough time and like sitting down and doing the due diligence at this point, but I’m gonna get to it.
Jessica Valis: Yeah, it looks great. There’s task management, project management, automated scheduling and planning, calendars, booking pages, one click email assistant, and a mobile app, which is great because not all these AI actually have a mobile app yet.
Jessica Valis: So I might have to explore this too. AI is just, it’s one of those things, the cliche in an evolving world of marketing, it’s always evolving and it’s never gonna stop. So it’ll be interesting to see where we go in the next couple months and what tools we’ll be recommending then.
Jessica Valis: All right, everyone, thank you so much for listening today. If you wanna check out any of the AI tools discussed, just check the links in the description of the episode and we will talk to you next week.
Jessica Valis: Our producer, Evan Dvorkin, has a couple things to contribute to the conversation since he is a producer, photographer, videographer. So here he is.
Evan Dvorkin: One of my favorite prompts to ask chat GPT is to have it ask me questions. So I would say ask me five questions to better understand my tone of voice. Um, and then after you respond to the questions, you would have it redo whatever the prompt was to get it closer to the tone of voice that you’re looking for.
Monique Jenkins: Yeah, I’ve started to see people creating how -to guides, like how to best optimize ChatGP. Yeah, damn it, Monique. I need them to just change the name so that it’s better for me. I’ve seen people creating manuals about what prompts to ask it or what to tell it in order for it to properly relay tone and voice and to properly write content.
Monique Jenkins: There’s a new feature that they just came out with and it’s like tell ChatGPT how you always want them to understand you or how you always want them to write. And I think I put like UX or something. Yeah, I have a love hate relationship with that thing because now every frame is like, you’re a UX designer, so let me write this in the frame.
Monique Jenkins: And I’m like, no, no, no, no, no, no, no, no, no, no. We talking about graphic design today, baby. We don’t need to talk about UX. We talking about UX at night.
Evan Dvorkin: Yeah, another prompt that I’ll use on chat GBT is have it act like something. So I’ll say act like you’re a high -end restaurant owner in the Maryland area and generate responses from there.
Monique Jenkins: I gotta do that. Hey there, Design Enthusiasts and welcome to the backstage pass of the Design Imposter podcast. I’m Monique and me and Jessica thought it would be great to have you guys listen to some of the bloopers that we have had as we have been filming.
Monique Jenkins: These you will be able to find at the end of every single episode of the Design Imposter podcast. So stay tuned and listen up. Chat G D P. Chat G P. I’m gonna start that over. P is in my soul, but B is what it is.
Monique Jenkins: Or P is what it is, but B is in my soul. I don’t know why. Sounds better. Change the name. I would say my top three AIs right now are Jack.
Jessica Valis: back when it first got out and I was always calling it chat GBT. But it’s chat G, B, no, chat G, P, T.
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